Exploring users' motivations to participate in viral communication on social media
Maria Teresa Borges-Tiago, Flavio Tiago, Carla Cosme
| Year of publication: |
2019
|
|---|---|
| Authors: | Tiago, Maria Teresa Borges ; Tiago, Flávio Borges ; Cosme, Carla |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 574-582
|
| Subject: | Social media | Viral marketing communication | Facebook | Pass-on behavior | Sharing behavior | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kommunikation | Communication | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.11.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103498