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~isPartOf:"Enhancing knowledge development in marketing : AMA educators' proceedings"
~isPartOf:"Legends in marketing"
~isPartOf:"Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Wörterbuch"
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Marketingtheorie
Marketing
22
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9
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9
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9
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6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
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06.08.1989
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Enhancing knowledge development in marketing : AMA educators' proceedings
Legends in marketing
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
5
Journal of marketing management : MM
4
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3
Zeszyty naukowe
3
AMA educators' proceedings
2
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2
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2
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
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1
Approaches to semiotics
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
European Advertising Academy
1
European journal of marketing : EJM
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
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International series in quantitative marketing
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing research : JMR
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Management science - theory and applications
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Marketing knowledge series
1
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Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego / Zarza̜dzanie i marketing
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ECONIS (ZBW)
9
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
3
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Problemy teorii o praktyki marketingu
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10002099621
Saved in:
9
Enhancing knowledge development in marketing
Bloom, Paul N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000810623
Saved in:
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