//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Zielgruppe
Advertising effects
86
Werbewirkung
86
Advertising
39
Werbung
39
Consumer behaviour
37
Konsumentenverhalten
37
Arzneimittel
25
Pharmaceuticals
25
Direct marketing
22
Direktmarketing
22
Pharmaceutical industry
13
Pharmaindustrie
13
Deutschland
8
Germany
8
Austria
7
Gesundheit
7
Gesundheitsvorsorge
7
Health
7
Preventive care
7
Social Marketing
7
Social marketing
7
Target group
7
Österreich
7
Gesundheitsrisiko
6
Health risk
6
Internet marketing
6
Online-Marketing
6
Prospect Theory
6
Prospect theory
6
USA
6
United States
6
Advertising planning
5
Werbeplanung
5
Brand
4
Children
4
Consumer goods marketing
4
Emotion
4
Humor
4
Kinder
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Book section
2
Language
All
German
5
English
2
Author
All
Bruhn, Manfred
2
Baker, Jillian L.
1
Bombe, Sandra
1
Brawner, Bridgette M.
1
Cashman, Rebecca
1
Dressler, Matthias
1
Fox, Alexa K.
1
Gierl, Heribert
1
Hoffmann, Stefan
1
Kowalczyk, Christine M.
1
Köten, Nurdane
1
Leader, Amy E.
1
Levy, Marian
1
Schwarz, Uta
1
Stafford, Marla Royne
1
Voytek, Chelsea D.
1
more ...
less ...
Published in...
All
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Health marketing quarterly
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
European journal of marketing
2
International journal of electronic business
2
International journal of industrial organization
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
2
Kommunikationspolitik für Gründungsunternehmen
Bruhn, Manfred
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 543-567)
.
2015
Persistent link: https://www.econbiz.de/10010531034
Saved in:
3
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
4
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
5
Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Gierl, Heribert
;
Bombe, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003880931
Saved in:
6
Kommunikationspolitik für Gründungsunternehmen : Entrepreneurial Communication
Bruhn, Manfred
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 481-502)
.
2008
Persistent link: https://www.econbiz.de/10003600541
Saved in:
7
Werbeeffiktivität von Ethnowerbung : am Beispiel der Türken in Deutschland
Dressler, Matthias
;
Köten, Nurdane
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003502715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->