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~isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Zielgruppe"
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Search: subject_exact:"Impact of advertising"
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Advertising effects
36
Werbewirkung
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
7
International journal of consumer studies
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
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Operations research
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Application of gaming in new media marketing
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Australasian marketing journal
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Breaking new ground in theory and practice
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Cutting edge international research
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Darden Case
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Discussion paper / Tinbergen Institute
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European journal of marketing
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Health marketing quarterly
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International journal of electronic business
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International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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1
Kommunikationspolitik für Gründungsunternehmen
Bruhn, Manfred
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 543-567)
.
2015
Persistent link: https://www.econbiz.de/10010531034
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2
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
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3
Der Einfluss des Alters von Testimonials auf Einstellungen zu Produkten
Gierl, Heribert
;
Bombe, Sandra
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003880931
Saved in:
4
Kommunikationspolitik für Gründungsunternehmen : Entrepreneurial Communication
Bruhn, Manfred
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 481-502)
.
2008
Persistent link: https://www.econbiz.de/10003600541
Saved in:
5
Werbeeffiktivität von Ethnowerbung : am Beispiel der Türken in Deutschland
Dressler, Matthias
;
Köten, Nurdane
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003502715
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