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~isPartOf:"Entrepreneurship and regional development : an international journal"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Galindo Martín, Miguel Angel"
~person:"Gupta, Suraksha"
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrics"
~subject:"Entrepreneurship"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Bibliometrics
Entrepreneurship
Firmenimage
Indien
Marketing management
Consumer behaviour
42
Konsumentenverhalten
42
Brand management
23
Markenführung
23
Relationship marketing
20
Beziehungsmarketing
19
Brand image
18
Markenimage
18
Bibliometrie
14
Innovation
13
Entrepreneurship approach
12
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10
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8
Innovationsmanagement
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Viral marketing
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Virales Marketing
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Unternehmensgründung
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Complaint management
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Marketingmanagement
5
Personality psychology
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Persönlichkeitspsychologie
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36
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English
36
Author
All
Balaji, M. S.
Beatty, Sharon E.
Galindo Martín, Miguel Angel
Gupta, Suraksha
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Parida, Vinit
13
Pereira, Vijay
13
Kraus, Sascha
12
Kumar, Satish
11
Melewar, T. C.
11
Wincent, Joakim
11
Adomako, Samuel
10
Fayolle, Alain
10
Ribeiro Soriano, Domingo
10
Vrontis, Demetris
10
Dana, Leo Paul
9
Foroudi, Pantea
9
Ko, Eunju
9
Miles, Morgan P.
9
Jack, Sarah
8
Kaciak, Eugene
8
Laroche, Michel
8
Malik, Ashish
8
Sharma, Piyush
8
Welsh, Dianne H. B.
8
Behl, Abhishek
7
Huarng, Kun-Huang
7
Jones, Paul
7
Lim, Weng Marc
7
McDowell, William C.
7
Méndez Picazo, María Teresa
7
Gartner, William B.
6
Lanivich, Stephen E.
6
Mas-Tur, Alicia
6
Munjal, Surender
6
Oghazi, Pejvak
6
Vorley, Tim
6
Awruk, Katarzyna
5
Budhwar, Pawan S.
5
Castaño Martínez, María Soledad
5
Ferreira, João J. M.
5
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Entrepreneurship and regional development : an international journal
International marketing review
Journal of business research : JBR
Technological forecasting & social change : an international journal
5
European management journal
4
Asia Pacific business review
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
Journal of strategic marketing
3
The journal of product & brand management
3
The journal of services marketing
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
Marketing intelligence & planning
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Small business economics : an entrepreneurship journal
2
Small business economics : an international journal
2
The international journal of bank marketing : IJBM
2
The service industries journal
2
Asian business & management
1
British journal of management : BJM
1
Business strategy and the environment
1
Corporate reputation review : an international journal
1
Economic research
1
European journal of international management : EJIM
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Información comercial española : ICE : revista de economía
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of manpower
1
International journal of services, economics and management
1
International studies of management and organization
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of business-to-business marketing
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of innovation & knowledge : JIK
1
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ECONIS (ZBW)
36
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1
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
2
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
3
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
6
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
7
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
8
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
9
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
10
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
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