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~isPartOf:"Entrepreneurship in international marketing"
~person:"Ghauri, Pervez N."
~person:"Magnusson, Peter"
~person:"Meffert, Heribert"
~person:"Müller, Stefan"
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Ghauri, Pervez N.
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Entrepreneurship in international marketing
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Journal of international marketing
5
Dresdner Beiträge zur Betriebswirtschaftslehre
4
International marketing review
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Handbook of research in international marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Advances in international marketing
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Der Markt : international journal of marketing
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Handbook on cross-cultural marketing
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International business strategy : theory and practice
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International marketing in the fast changing world
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Journal of business research : JBR
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Journal of euromarketing
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Journal of world business : JWB
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Kohlhammer Edition Marketing
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Kohlhammer-Edition Marketing
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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Multicultural perspectives in customer behaviour
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Osteuropa im Umbruch : Perspektiven für die neuen Bundesländer
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Perspektiven des Supply Management : Konzepte und Anwendungen ; Festschrift für Ulli Arnold
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Zukunftsaspekte der anwendungsorientierten Betriebswirtschaftslehre : Erwin Grochla zum 65. Geburtstag gewidmet
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
2
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
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