Institutional forces and firms' positioning in China and Brazil
Ulf Elg and Pervez Ghauri
| Year of publication: |
2015
|
|---|---|
| Authors: | Elg, Ulf ; Ghauri, Pervez N. |
| Published in: |
Entrepreneurship in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78441-448-4. - 2015, p. 239-266
|
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Institutionelle Infrastruktur | Institutional infrastructure | Schwellenländer | Emerging economies | Institutionenökonomik | Institutional economics | Multinationales Unternehmen | Transnational corporation | Schwedisch | Swedish | China | Brasilien | Brazil |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493027