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~isPartOf:"Entwicklungen des Investitionsgütermarketing"
~isPartOf:"Handbook of business-to-business marketing"
~person:"Slotegraaf, Rebecca J."
~subject:"Agency theory"
~subject:"Classification"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Entwicklungen des Investitionsgütermarketing
Handbook of business-to-business marketing
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Marketing capabilities for B2B firms
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
- In:
Handbook of business-to-business marketing
,
(pp. 90-108)
.
2012
Persistent link: https://www.econbiz.de/10009500196
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