Marketing capabilities for B2B firms
Year of publication: |
2012
|
---|---|
Authors: | Morgan, Neil A. ; Slotegraaf, Rebecca J. |
Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 90-108
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Klassifikation | Classification |
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