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~isPartOf:"Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen"
~subject:"Beziehungsmarketing"
~subject:"USA"
~type_genre:"Book section"
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
Consumer-brand relationships : theory and practice
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Consumer brand relationships : meaning, measuring, managing
6
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
4
Handbook of brand relationships
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Cross-cultural and critical perspectives on brands
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Innovative Markenführung und -implementierung
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Psychology of branding
2
Scanner data and price indexes
2
The evolution of brands : from signals of quality to storehouses of trust
2
Trademarks, brands, and competitiveness
2
Advances in electronic marketing
1
Applications of location analysis
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Brand management ; Vol. 2
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brands and brand management : contemporary research perspectives
1
Breaking new ground in theory and practice
1
Contemporary consumer culture theory
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Design thinking : integrating innovation, customer experience and brand value
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Disrupt together : how teams consistently innovate
1
E-Services : opportunities and threats
1
Emerging human and techno-human business management dynamics in a globalized environment
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Ethics, social responsibility and sustainability in marketing
1
European pork chains : diversity and quality challenges in consumer-oriented production and distribution
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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
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