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~isPartOf:"Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen"
~isPartOf:"Handbook of risk theory ; Vol. 2"
~subject:"Customers"
~subject:"Kommunikation"
~subject:"Markenführung"
~subject:"Mass Customization"
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
Handbook of risk theory ; Vol. 2
The journal of brand management : an international journal
40
Journal of business research : JBR
33
The journal of product & brand management
31
Journal of retailing and consumer services
17
International journal of hospitality management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Marketing letters : a journal of research in marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
International journal of market research
7
Psychology & marketing
7
Tourism management : research, policies, practice
7
Cogent business & management
6
The service industries journal
6
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
Global business review
4
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Journal of hospitality marketing & management
4
Journal of marketing for higher education
4
Journal of marketing research : JMR
4
Journal of travel and tourism marketing
4
Markenkommunikation und Beziehungsmarketing
4
Marketing intelligence & planning
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
3
International journal of contemporary hospitality management
3
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ECONIS (ZBW)
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1
Emotions, warnings, and the ethics of risk communication
Buck, Ross
;
Ferrer, Rebecca
-
2012
Persistent link: https://www.econbiz.de/10009504482
Saved in:
2
Das Gefühl Porsche : die Emotionalisierung der Marke Porsche
Landenberger, Sonja
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 103-117)
.
2010
Persistent link: https://www.econbiz.de/10008773232
Saved in:
3
Emotionalisierung durch Mass Customization (MC)
Walcher, Dominik
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 27-39)
.
2010
Persistent link: https://www.econbiz.de/10008773283
Saved in:
4
Think Limbic! Die Emotionsstrukturen im Gehirn für erfolgreiches Marketing nutzen
Häusel, Hans-Georg
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 17-26)
.
2010
Persistent link: https://www.econbiz.de/10008773286
Saved in:
5
Emotionen aus Sicht der Kommunikation
Scharfenberger, Philipp
;
Tomczak, Torsten
;
Henkel, Sven
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 3-15)
.
2010
Persistent link: https://www.econbiz.de/10008773288
Saved in:
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