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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~isPartOf:"The journal of brand management : an international journal"
~person:"Huber, Frank"
~person:"Ind, Nicholas"
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Brand management
10
Markenführung
10
Beziehungsmarketing
4
Relationship marketing
4
Brand
3
Co-creation
3
Customer integration
3
Kundenintegration
3
Markenartikel
3
Brand architecture
2
Brand extension
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Deutschland
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Erfolgsfaktor
2
Germany
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Innovation management
2
Innovationsmanagement
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Markenarchitektur
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Airline
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Arbeitskräfte
1
Automotive industry
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Automotive market
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Befragung
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Betriebliche Wertschöpfung
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Brand equity
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Brand image
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Brand purpose
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Business ethics
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Causality analysis
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Child labour
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Codetermination
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Conjoint analysis
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Conscientious brands
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Article
19
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11
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11
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3
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3
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English
9
German
7
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Author
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Huber, Frank
Ind, Nicholas
Wiedmann, Klaus-Peter
18
Balmer, John M. T.
16
Merrilees, Bill
13
Bauer, Hans H.
12
Mizera, Sue
12
Powell, Shaun M.
11
Burmann, Christoph
10
Grace, Debra
10
Hennigs, Nadine
9
Iglesias, Oriol
8
Keller, Kevin Lane
8
Kernstock, Joachim
8
Abratt, Russell
7
Gierl, Heribert
7
Golob, Urša
7
Jenner, Thomas
7
Johnson, Lester W.
7
Miller, Dale
7
Valette-Florence, Pierre
7
Walsh, Gianfranco
7
Burghausen, Mario
6
Melewar, T. C.
6
Sung, Yongjun
6
Wirtz, Bernd W.
6
Balmer, John M.T.
5
Biedenbach, Galina
5
Bruhn, Manfred
5
Buxel, Holger
5
Davies, Mark A. P.
5
Dwivedi, Abhishek
5
Gabrielli, Veronica
5
Grappi, Silvia
5
Grohmann, Bianca
5
Heine, Klaus
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
King, Ceridwyn
5
Kleyn, Nicola
5
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Jahrbuch der Absatz- und Verbrauchsforschung
Neue betriebswirtschaftliche Forschung : Nbf
The journal of brand management : an international journal
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
40
Wissenschaftliche Arbeitspapiere / F
32
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
25
Reihe: Marketing : MAR
19
Marketing : ZFP ; journal of research and management
12
Managementorientierte Arbeitspapiere / P
10
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
Wissenschaftliche Arbeitspapiere / P
9
Journal of business economics : JBE
7
Reihe: Marketing
7
Gabler Edition Wissenschaft
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection / Business and Economics
5
SpringerLink / Bücher
5
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Design management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal für Betriebswirtschaft : management review quarterly
3
Lehrbuch
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Brands with a conscience : how to build a successful and responsible brand
2
Corporate creativity : developing an innovative organization
2
Der Betriebswirt : Management in Wissenschaft und Praxis
2
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of automotive technology and management : IJATM
2
International journal of quality & reliability management
2
Journal of business research : JBR
2
Management Know-how
2
Psychology & marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
2
The journal of product & brand management
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Zeitschrift für Verkehrswissenschaft : ZfV
2
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ECONIS (ZBW)
16
OLC EcoSci
5
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1
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21
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1
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand
management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
2
Brand society: How brands transform
management
and lifestyle
Ind, Nicholas
- In:
The journal of brand management : an international journal
18
(
2011
)
9
,
pp. 720-722
Persistent link: https://www.econbiz.de/10009180081
Saved in:
3
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
4
How participation is changing the practice of managing brands
Ind, Nicholas
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 734-742
Persistent link: https://www.econbiz.de/10010514120
Saved in:
5
Motivating gender toward co-creation : a study on hedonic activities, social importance, and personal values
Kennedy, Eric
;
Guzman, Francisco
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 127-140
Persistent link: https://www.econbiz.de/10013170533
Saved in:
6
The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Ind, Nicholas
;
Bjerke, Rune
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003611605
Saved in:
7
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
8
Der Einfluss von Corporate- und Company-Brands auf die Wahrnehmung von Vertical-Extensions
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 223-234)
.
2008
Persistent link: https://www.econbiz.de/10003588582
Saved in:
9
Conscientious brands editorial
Ind, Nicholas
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 635-638
Persistent link: https://www.econbiz.de/10009524379
Saved in:
10
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
1
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