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~isPartOf:"Essays on the effects of brand names and prices on consumer behavior"
~isPartOf:"International journal of business and globalisation : IJBG"
~person:"Véran, Lucien"
~subject:"Deutschland"
~subject:"Sports marketing"
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Essays on the effects of brand names and prices on consumer behavior
International journal of business and globalisation : IJBG
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Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10009783159
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