Managing and modelling the combination of resources and global brands in international sporting events
Lionel Maltese and Lucien Veran
| Year of publication: |
2013
|
|---|---|
| Authors: | Maltese, Lionel ; Véran, Lucien |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 11.2013, 1, p. 19-44
|
| Subject: | Sportmarketing | Sports marketing | Internationales Marketing | International marketing | Markenführung | Brand management | Sportveranstaltung | Sport event | Ressourcenorientierter Ansatz | Resource-based view | Geschäftsmodell | Business model | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783159