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~isPartOf:"Ethics, environment and social impacts"
~isPartOf:"Marketing-mix strategies - distribution strategy and pricing strategy"
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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Konsumentenverhalten
Global sourcing
6
Internationale Beschaffung
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Preismanagement
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Pricing strategy
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Business ethics
5
Unternehmensethik
5
Consumer behaviour
4
Distribution channel
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Globalisierung
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Globalization
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Vertriebsweg
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Marketing
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Du Gay, Paul
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Kumar, V.
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Monroe, Kent B.
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Nygård, Berit
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Shah, Denish
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Storstad, Oddveig
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Ethics, environment and social impacts
Marketing-mix strategies - distribution strategy and pricing strategy
The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
International political economy ; Vol. 5
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ECONIS (ZBW)
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1
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
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2
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
Saved in:
3
De-globalization of food markets? : consumer perceptions of safe food
Nygård, Berit
;
Storstad, Oddveig
-
2008
Persistent link: https://www.econbiz.de/10003727973
Saved in:
4
"Numbers and souls" : retailing and the de-differentiation of economy and culture
Du Gay, Paul
-
2008
Persistent link: https://www.econbiz.de/10003727968
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