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~isPartOf:"Ethics, governance and corporate social responsibility in India : issues and perspectives"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Laplaca, Peter J."
~person:"Sharma, Arun"
~subject:"Bundling strategy"
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Ethics, governance and corporate social responsibility in India : issues and perspectives
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing von Solutions : innovative Ansätze und Best Practices
1
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ECONIS (ZBW)
2
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Are pricing policies an impediment to the success of customer solutions?
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 723-729
Persistent link: https://www.econbiz.de/10009274036
Saved in:
2
The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
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