Are pricing policies an impediment to the success of customer solutions?
Year of publication: |
2011
|
---|---|
Authors: | Sharma, Arun ; Iyer, Gopalkrishnan R. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 5, p. 723-729
|
Subject: | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management |
-
Entwicklungslinien im Industriegütermarketing
Voeth, Markus, (2007)
-
Methoden der Preisfindung auf B2B-Märkten
Klarmann, Martin, (2011)
-
Grundlegende Arten der Preisfindung auf B2B-Märkten
Rese, Mario, (2011)
- More ...
-
Personal selling of high-technology products : the solution-selling imperative
Sharma, Arun, (2008)
-
A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun, (2009)
-
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv, (2009)
- More ...