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~isPartOf:"Europäische Hochschulschriften / 2"
~isPartOf:"Journal of promotion management : JPM"
~subject:"USA"
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Journal of promotion management : JPM
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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
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Vermarktung von Medienrechten an Sportveranstaltungen nach dem US-amerikanischen Antitrust-Recht und dem europäischen Wettbewerbsrecht
Wintermantel, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003555276
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