Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Year of publication: |
2009
|
---|---|
Authors: | Alessandri, Susan Westcott |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 1/2, p. 150-164
|
Subject: | Sportveranstaltung | Sport event | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Fernsehsender | Television industry | Markenartikel | Brand | USA | United States |
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