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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of business communication : IJBC : a publication of the Association for Business Communication"
~isPartOf:"Journal of communication management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Unternehmenskultur"
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Unternehmenskultur
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Corporate social responsibility
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Europäische Hochschulschriften / 5
International journal of business communication : IJBC : a publication of the Association for Business Communication
Journal of communication management
Marketing intelligence & planning
Corporate communications : an international journal
33
Journal of business research : JBR
12
Darden Case
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
Corporate reputation review : an international journal
9
European journal of marketing : EJM
7
Journal of communication management : an international journal
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International studies of management and organization
4
Journal of marketing communications
4
Management communication quarterly : an international journal
4
SpringerLink / Bücher
4
Corporate social responsibility and environmental management
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Journal of business ethics : JOBE
3
Journal of strategic marketing
3
Long range planning : LRP ; international journal of strategic management
3
The journal of brand management : an international journal
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des "Arbeitsbereich Unternehmenskommunikation" (ARBUK)
2
Business strategy and the environment
2
Cogent business & management
2
Communication series
2
Culture and public relations : links and implications
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Einblicke und Ausblicke
2
Enterprise & society : the international journal of business history
2
Europäische Hochschulschriften / 40
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Familienunternehmen - wir reden mit Ihnen! : Tagungsband der 2. EMF-Konferenz für Familienunternehmen vom 25.01.2010
2
HBS Case
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
Journal of Islamic accounting and business research : JIABR
2
Journal of air transport management
2
Journal of business strategy
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ECONIS (ZBW)
11
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1
I want to work there : how public relations agencies communicate organizational culture and identity on Instagram
Watkins, Brandi
;
Smith, Stephanie
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 58-83
Persistent link: https://www.econbiz.de/10013162627
Saved in:
2
Purpose vs mission vs vision : persuasive appeals and components in corporate statements
Fitzsimmons, Alexis Bajalia
;
Qin, Yufan Sunny
;
Heffron, …
- In:
Journal of communication management
26
(
2022
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10013384810
Saved in:
3
Strategic communication in the C-suite
Argenti, Paul A.
- In:
International journal of business communication : IJBC …
54
(
2017
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10011749582
Saved in:
4
Identical or just compatible? : the utility of corporate identity values in communicating corporate social responsibility
Schmeltz, Line
- In:
International journal of business communication : IJBC …
51
(
2014
)
3
,
pp. 234-258
Persistent link: https://www.econbiz.de/10010378768
Saved in:
5
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
6
The role of employee identification and organizational identity in strategic communication and organizational issues management about genetic modification
Henderson, Alison
;
Cheney, George
;
Weaver, C. Kay
- In:
International journal of business communication : IJBC …
52
(
2015
)
1
,
pp. 12-41
Persistent link: https://www.econbiz.de/10010474186
Saved in:
7
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
8
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
9
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
10
Die Anwendung des Marketinginstrumentariums zur Förderung des technologischen Wandels in Industrieunternehmen : unter besonderer Berücksichtigung Polens
Bölling, Christoph
-
1997
Persistent link: https://www.econbiz.de/10000961789
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