Building a unique online corporate identity
Year of publication: |
2013
|
---|---|
Authors: | Abdullah, Zulhamri ; Nordin, Shahrina Md ; Yuhanis Abdul Aziz |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 5, p. 451-471
|
Subject: | Corporate identity | Brand personality | Top management | Asian country | Malaysia | Singapore | Unternehmenskultur | Corporate culture | Singapur | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Asien | Asia | Öffentlichkeitsarbeit | Public relations |
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