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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Freytag, Per V."
~subject:"Marketingmanagement"
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Freytag, Per V.
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Journal of business research : JBR
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B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
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When do firms invest in offensive and/or defensive marketing?
Bridges, Eileen
;
Freytag, Per V.
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 745-749
Persistent link: https://www.econbiz.de/10003862037
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