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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~person:"Balmer, John M.T."
~subject:"Marketingmanagement"
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Balmer, John M.T.
Ko, Eunju
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Building corporate identity, image and reputation in the digital era
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European Journal of Marketing
1
Qualitative market research : an international journal
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Routledge Interpretive Marketing Research
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Routledge Interpretive Marketing Research Ser.
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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