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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~person:"Ko, Eunju"
~subject:"Consumer behaviour"
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Consumer behaviour
International marketing
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Internationales Marketing
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Brand image
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Brand management
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Customer equity
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Markenimage
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Market segmentation
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Ko, Eunju
Laroche, Michel
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Diamantopoulos, Adamantios
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Cleveland, Mark
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Bartikowski, Boris
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Europäische Hochschulschriften / 5
Journal of business research : JBR
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
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