Global marketing segmentation usefulness in the sportswear industry
Eunju Ko; Charles R. Taylor; Heewon Sung; Jooyeon Lee; Udo Wagner ...
| Year of publication: |
2012
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|---|---|
| Authors: | Ko, Eunju ; Taylor, Charles Robert ; Sung, Heewon ; Lee, Jooyeon ; Wagner, Udo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 11, p. 1565-1575
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| Subject: | Internationales Marketing | International marketing | Marktsegmentierung | Market segmentation | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Sportbekleidung | Sportswear |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681927