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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~person:"Ko, Eunju"
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Consumer behaviour
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International marketing
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Internationales Marketing
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Beziehungsmarketing
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Brand image
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Brand management
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Cross-cultural
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Lebensstil
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Ko, Eunju
Laroche, Michel
10
Diamantopoulos, Adamantios
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Cleveland, Mark
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Javalgi, Rajshekhar G.
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Bartikowski, Boris
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Böhm, Bettina
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Dahmen, Marcus
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Martin, Silvia L.
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Navarro García, Antonio
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Teng, Lefa
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Werner, Brigitte
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Arenas-Gaitán, Jorge
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Hanfeld, Ulrich
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Rondán-Cataluña, F. Javier
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Samiee, Saeed
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Schneider, Katrin
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Sharma, Piyush
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Europäische Hochschulschriften / 5
Journal of business research : JBR
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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2
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
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