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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
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Search: subject:"Management"
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Marketingmanagement
Theorie
925
Theory
920
Consumer behaviour
884
Konsumentenverhalten
884
Deutschland
713
Relationship marketing
687
Beziehungsmarketing
685
Innovation
679
Innovationsmanagement
649
Germany
630
Innovation management
622
Brand management
609
Markenführung
609
Firm performance
449
Unternehmenserfolg
449
Marketing management
437
Strategisches Management
405
Brand image
399
Markenimage
399
Corporate social responsibility
350
Corporate Social Responsibility
348
Strategic management
320
Lieferantenmanagement
313
Supplier relationship management
313
Wissensmanagement
274
Knowledge management
271
Brand
267
Markenartikel
260
KMU
240
SME
240
Multinationales Unternehmen
233
Knowledge transfer
225
Wissenstransfer
225
Social Web
222
Social web
222
Customer satisfaction
217
Kundenzufriedenheit
217
Transnational corporation
216
Organisatorischer Wandel
208
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Free
3
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Article
318
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125
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Article in journal
322
Aufsatz in Zeitschrift
322
Hochschulschrift
113
Thesis
110
Bibliografie enthalten
92
Bibliography included
92
Collection of articles of several authors
11
Sammelwerk
11
Conference paper
2
Dissertation u.a. Prüfungsschriften
2
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2
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2
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2
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1
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English
324
German
118
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2
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Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
St. Davčik, Nebojša
3
Teichmann, Jochen
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumann, Ernst J.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Braitmayer, Oliver
2
Brodie, Roderick J.
2
Böhm, Bettina
2
Bölling, Christoph
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Chaveles, Spyros
2
Conrad, Olaf
2
Cramer, Birgit
2
Cuomo, Maria Teresa
2
Dahm, Markus H.
2
Dobner, Stephan
2
Epple, Manfred H.
2
Feige, Stephan
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Ghebresillasie, Girma
2
Glogger, Anton
2
Gottschlich, Hendrik
2
Guo, Huiling
2
Gupta, Suraksha
2
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Published in...
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
441
USB Cologne (EcoSocSci)
2
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31
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
32
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
33
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
34
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
35
Exploring market orientation versus finance orientation effects on perceived CSR motivations and outcomes using resource-advantage (R-A) theory
Hansen, Jared M.
;
McDonald, Robert E.
;
Hatfield, Hunter
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303978
Saved in:
36
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
37
Learning orientation and competitive advantage : a critical synthesis and future directions
Baker, William E.
;
Mukherjee, Debmalya
;
Perin, Marcelo …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 863-873
Persistent link: https://www.econbiz.de/10013185055
Saved in:
38
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
39
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
40
Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani
;
Morgan, Robert
;
DeLuca, Luigi M.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
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