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~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Marketing management"
~subject:"United States"
~type:"article"
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Brand management
Marketing management
United States
Sportmarketing
116
Sports marketing
116
Professional sports
69
Profisport
69
Sports
63
Sport
62
Consumer behaviour
58
Konsumentenverhalten
58
Sport organization
42
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Sportler
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sponsorship
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Chanavat, Nicolas
3
Kunkel, Thilo
3
Su, Yiran
3
Biscaia, Rui
2
Bodet, Guillaume
2
Doyle, Jason P.
2
Ahn, Na Young
1
Ahn, Taesoo
1
Altschwager, Teagan
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1
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1
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1
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1
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1
Dickson, Geoff
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Djaballah, Mathieu
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European Sport management quarterly : ESMQ
Journal of marketing communications
Sport marketing quarterly : preferred journal of the Sport Marketing Association
68
International journal of sport management and marketing : IJSMM
55
International journal of sports marketing & sponsorship
40
Journal of sport management : the official journal of the North American Society of Sport Management
39
Sport management review
32
Journal of strategic marketing
11
Journal of business research : JBR
8
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport marketing in a global environment : strategic perspectives
7
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
European journal of marketing : EJM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
5
Sport, Business and Management : an international journal ; SBM
5
Journal of advertising research
4
Asia Pacific journal of marketing and logistics
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing intelligence & planning
3
The journal of product & brand management
3
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Handbook of research on integrating social media into strategic marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
29
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Professional athlete responses to new product development : a dialectic
Fujak, Hunter
;
Ewing, Michael
;
Newton, Joshua
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779
Saved in:
3
Branding governance in international recurring sports events : the World Rugby "Sevens" Series
Kahiya, Eldrede Tinashe
;
Ashill, Nick
;
Perkinson, Oliver
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1477-1499
Persistent link: https://www.econbiz.de/10014330804
Saved in:
4
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
5
The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Lefebvre, Florian
;
Djaballah, Mathieu
;
Chanavat, Nicolas
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014282843
Saved in:
6
Elite athletes with disabilities marketability and branding strategies : professional agents' perspectives
Hu, Tiao
;
Siegfried, Nina
;
Cho, Minseok
;
Cottingham, Michael
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1643-1665
Persistent link: https://www.econbiz.de/10014443778
Saved in:
7
Do consumers care about human brands? : a case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy
Noh, Yeayoung
;
Ahn, Na Young
;
Anderson, Aaron J.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1732-1758
Persistent link: https://www.econbiz.de/10014443782
Saved in:
8
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
9
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
10
To build my career or build my brand? : exploring the prospects, challenges and opportunities for sportswomen as human brand
Mogaji, Emmanuel
;
Badejo, Foluké Abigail
;
Charles, Simone
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 379-397
Persistent link: https://www.econbiz.de/10013271114
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