Elite athletes with disabilities marketability and branding strategies : professional agents' perspectives
Year of publication: |
2023
|
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Authors: | Hu, Tiao ; Siegfried, Nina ; Cho, Minseok ; Cottingham, Michael |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 6, p. 1643-1665
|
Subject: | Athlete branding | athletes with disabilities marketing | model of athlete brand image | Paralympian branding | storytelling | Markenführung | Brand management | Sportler | Athletes | Behinderte | Disabled persons | Markenimage | Brand image | Sportmarketing | Sports marketing | Behinderte Arbeitskräfte | Disabled workers |
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