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~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
56
Markenführung
56
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
29
Markenimage
29
Sportmarketing
25
Sports marketing
25
Social Web
22
Brand
14
Markenartikel
14
Athletes
11
Beziehungsmarketing
11
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Sportler
11
Professional sports
10
Profisport
10
Sports
10
social media
10
Sport
9
Sport organization
8
Sportorganisation
8
Football
7
Fußball
7
Sport event
6
Sportveranstaltung
6
brand management
4
Athlete branding
3
Betriebliche Wertschöpfung
3
Brand value
3
Coronavirus
3
Emotion
3
Großbritannien
3
Innovation
3
Netherlands
3
Niederlande
3
Personality psychology
3
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Article
22
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Aufsatz in Zeitschrift
Working Paper
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22
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English
22
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Kunkel, Thilo
4
Bredikhina, Nataliya
2
Divakaran, Pradeep Kumar Ponnamma
2
Doyle, Jason
2
Na, Sangwon
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Anagnostopoulos, Christos
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Baudier, Patricia
1
Bertschy, Marjorie
1
Boissieu, Élodie de
1
Chadwick, Simon
1
Champniss, Guy
1
Chen, Cheng-Hao
1
Cheng, Qin
1
Desbordes, Michel
1
Dimitriu, Radu
1
Doyle, Jason P.
1
Duchemin, Marie-Hélène
1
Elia, Gianluca
1
Fenton, Alex
1
Geurin, Andrea N.
1
Goraya, M. Awais Shakir
1
Gupta, Keshav
1
Hajli, Nick
1
Hartley, Nicole
1
Heffernan, Caroline
1
Hoye, Russell
1
Lal, Banita
1
Li, Stacey
1
Luoma-aho, Vilma
1
MacDonald, Emma K.
1
Malhotra, Neeru
1
Malik, Aneela
1
Mattsson, Jan
1
McLean, Graeme J.
1
McNary, Erin L.
1
Messeni Petruzzelli, Antonio
1
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European Sport management quarterly : ESMQ
Technological forecasting & social change : an international journal
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
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ECONIS (ZBW)
22
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1
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22
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1
Beautiful Black British brand : exploring intersectionality of race, gender, and self-
branding
of Black British sportswomen
Mogaji, Emmanuel
;
Nguyen Phong Nguyen
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1708-1731
Persistent link: https://www.econbiz.de/10014443781
Saved in:
2
Athlete
branding
via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
3
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
4
The personal is professional : exploring romantic relationship within the socioecology of an athlete brand
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Taylor, Elizabeth
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1688-1707
Persistent link: https://www.econbiz.de/10014443780
Saved in:
5
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
6
Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
Saved in:
7
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
8
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
9
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
10
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
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