Superboosting the athlete social media brand : events as an opportunity for follower growth
Year of publication: |
2023
|
---|---|
Authors: | Bredikhina, Nataliya ; Gupta, Keshav ; Kunkel, Thilo |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 6, p. 1819-1842
|
Subject: | Athlete brand | brand architecture | brand relationships | digital marketing | social media | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Sportler | Athletes | Niederlande | Netherlands | Markenimage | Brand image |
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