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~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Consumer behaviour
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3
Esports
2
Football
2
Fußball
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Bergbau
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Brand
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Bertschy, Marjorie
1
Chang, Yonghwan
1
Desbordes, Michel
1
Jang, Wonseok
1
Ko, Yong Jae
1
Lu, Laura Zhenqiu
1
Mühlbacher, Hans
1
Qian, Tyreal Yizhou
1
Tacon, Richard
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Vainker, Stephen
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Wang, Jerred Junqi
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European Sport management quarterly : ESMQ
Journal of business research : JBR
16
Journal of advertising : official publication of the American Academy of Advertising
12
Young consumers : insight and ideas for responsible marketers
11
Journal of consumer behaviour : an international research review
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
International journal of advertising : the quarterly review of marketing communications
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Technological forecasting & social change : an international journal
8
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing communications
6
Journal of management information systems : JMIS
5
Psychology & marketing
5
Electronic commerce research
4
Electronic commerce research and applications
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
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1
Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
Saved in:
2
It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
Saved in:
3
Fantasy sport : a systematic review and new research directions
Tacon, Richard
;
Vainker, Stephen
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 558-589
Persistent link: https://www.econbiz.de/10011846368
Saved in:
4
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
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