It is in the game : dimensions of esports online spectator motivation and development of a scale
Year of publication: |
2020
|
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Authors: | Qian, Tyreal Yizhou ; Wang, Jerred Junqi ; Zhang, James J. ; Lu, Laura Zhenqiu |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 20.2020, 4, p. 458-479
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Subject: | consumer behavior | Esports online spectatorship | motives | new media | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Motivation | Social Web | Social web | Online-Handel | Online retailing | Internet | Online-Marketing | Internet marketing |
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