//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Sport event"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiential marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenführung
Sport event
Event marketing
7
Event-Marketing
7
Sportveranstaltung
7
Big event
4
Großveranstaltung
4
Sportmarketing
3
Sports marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Sport
2
Sports
2
behavioral intention
2
Arbeitsgruppe
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand management
1
Charitable organization
1
Charity
1
Customer satisfaction
1
Designation of origin
1
Destination management
1
Destinationsmanagement
1
Ehrenamtliche Arbeit
1
Experiential marketing
1
Fundraising
1
Gemeinnützige Organisation
1
Herkunftsbezeichnung
1
Holiday behaviour
1
KMU
1
Kundenzufriedenheit
1
Management
1
Markenimage
1
Nonprofit organization
1
Nonprofit-Organisation
1
Organisation
1
Organization
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Altunsöz, Irmak Hürmeriç
1
An, Bang
1
Bodet, Guillaume
1
Chanavat, Nicolas
1
Duncan, Mitch J.
1
Filo, Kevin
1
Hodgetts, Danya
1
Huynh, Hung Quang
1
Kerwin, Shannon
1
Koçak, Settar
1
Lock, Daniel
1
Mackellar, Joanne
1
Sherry, Emma
1
Stevens, Julie
1
Walker, Matthew
1
Warner, Stacy
1
Yamashita, Rei
1
Yazıcı, Tuba
1
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
International journal of event and festival management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
11
Tourism management : research, policies, practice
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
Journal of travel and tourism marketing
9
Sport management review
9
International journal of sport management and marketing : IJSMM
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
The journal of brand management : an international journal
6
SpringerLink / Bücher
5
Tourism management perspectives : TMP
5
Journal of destination marketing & management
4
European journal of marketing : EJM
3
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Flagship marketing : concepts and places
3
International journal of contemporary hospitality management
3
International journal of sports marketing & sponsorship
3
Journal of business economics and management
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of vacation marketing
3
Sport, Business and Management : an international journal ; SBM
3
Tourism economics : the business and finance of tourism and recreation
3
Arts marketing : an international journal ; AM
2
Asia Pacific journal of marketing and logistics
2
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
2
Erfurter Hefte zum angewandten Marketing
2
Event-Marketing : Trends und Entwicklungen
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of hospitality marketing & management
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
2
Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas
;
Bodet, Guillaume
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
4
,
pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
Saved in:
3
"You belonged to something" : exploring how fundraising teams add to the social leverage of events
Filo, Kevin
;
Lock, Daniel
;
Sherry, Emma
;
Huynh, Hung Quang
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011890894
Saved in:
4
Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport event
Yazıcı, Tuba
;
Koçak, Settar
;
Altunsöz, Irmak Hürmeriç
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10011754014
Saved in:
5
Exploring sense of community among small-scale sport event volunteers
Kerwin, Shannon
;
Warner, Stacy
;
Walker, Matthew
; …
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011301892
Saved in:
6
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
7
Quantitative analysis of sport development event legacy : an examination of the Australian Surf Life Saving Championships
Hodgetts, Danya
;
Duncan, Mitch J.
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10011407114
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->