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~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Game outcome"
~subject:"Online retailing"
~subject:"Online-Handel"
~subject:"Werbung"
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Game outcome
Online retailing
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Esports
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European Sport management quarterly : ESMQ
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Electronic commerce research
5
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Cutting edge international research
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Application of gaming in new media marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of management information systems : JMIS
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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The journal of product & brand management
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Administrative Sciences : open access journal
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advances in economics education
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Advertising theory
1
Asia Pacific journal of marketing and logistics
1
BLM-Schriftenreihe
1
Computer-mediated marketing strategies : social media and online brand communities
1
Digital and social media marketing : a results-driven approach
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Digital innovations for customer engagement, management, and organizational improvement
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ERIM report series research in management
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European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
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Explorations in critical studies of advertising
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Handbook of research on effective advertising strategies in the social media age
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Higher School of Economics Research Paper
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Information systems research : ISR
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It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
Saved in:
2
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
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