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~isPartOf:"European Sport management quarterly : ESMQ"
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European Sport management quarterly : ESMQ
Reutlinger Diskussionsbeiträge zu Marketing und Management
8
SpringerLink / Bücher
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of advertising : the quarterly review of marketing communications
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International journal of sports marketing & sponsorship
3
Journal of advertising research
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Journal of marketing communications
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Journal of sport management : the official journal of the North American Society of Sport Management
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Markenkommunikation und Beziehungsmarketing
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European journal of marketing : EJM
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International journal of sport management and marketing : IJSMM
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Marken- und Produktmanagement
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Menschen, Märkte, Medien, Management : Schriftenreihe
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Sport management review
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Sportmanagement : SPM
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SpringerBriefs in Business
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Wirtschaftswissenschaftliche Diskussionspapiere
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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... für Dummies
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Advances in the study of entrepreneurship, innovation, and economic growth
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Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
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Ambush Marketing
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Australasian marketing journal
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BIT online / Innovativ : Bibliothek, Information und Technologie
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Business horizons
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Competitive intelligence, analysis and strategy : creating organisational agility
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Dresdner Beiträge zur Betriebswirtschaftslehre
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EconStor Conference Papers
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Entrepreneurial Marketing
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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European research studies
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Expert journal of marketing
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Gabler Research
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Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
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2
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
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