Implicit and explicit attitudes to sponsors and ambushers
Year of publication: |
2012
|
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Authors: | Koenigstorfer, Joerg ; Gröppel-Klein, Andrea |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 12.2012, 5, p. 477-499
|
Subject: | attitudes | Implicit Association Test | ambush marketing | sponsorship | Sponsoring | Sponsorship | Guerilla-Marketing | Guerilla marketing | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour |
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