//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European business review"
~isPartOf:"Marketing intelligence & planning"
~language:"bul"
~language:"eng"
~language:"mul"
~person:"Bang, Nguyen"
~person:"Kumar, Vikas"
~person:"Paul, Justin"
~subject:"Brand personality"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Brand personality
Consumer behaviour
Konsumentenverhalten
Volatility
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Brand
4
Markenartikel
4
Relationship marketing
4
Brand image
3
Markenimage
3
Brand loyalty
2
Marketing management
2
Marketingmanagement
2
Self-congruence
2
Active brand
1
Bank
1
Banks
1
Brand awareness
1
Brand commitment
1
Brand experience
1
Brand trust
1
Brand valuation
1
CSR
1
China
1
Confidence
1
Consumer-brand relationship
1
Consumer-company identification
1
Consumer-perceived brand ethicality
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural research
1
Customer citizenship behaviour
1
Customer engagement
1
Customer integration
1
Customer satisfaction
1
Einzelhandel
1
Emotion
1
Internet marketing
1
Kundenintegration
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
6
Language
All
Bulgarian
English
Multiple languages
Author
All
Bang, Nguyen
Kumar, Vikas
Paul, Justin
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Bhutto, Maqsood Hussain
2
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kaushal, Vikrant
2
Kian Yeik Koay
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Melewar, T. C.
2
Merrilees, Bill
2
Osakwe, Christian Nedu
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Roberts-Lombard, Mornay
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tariq, Beenish
2
Tay, Richard
2
more ...
less ...
Published in...
All
European business review
Marketing intelligence & planning
Journal of retailing and consumer services
19
Journal of business research : JBR
10
International journal of consumer studies
5
Business strategy and the environment
4
International journal of market research
4
Technological forecasting & social change : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
European management journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
International journal of business innovation and research : IJBIR
2
International journal of hospitality management
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of vacation marketing : an international journal
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of services and operations management : IJSOM
1
International marketing review
1
International studies of management and organization
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
3
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
6
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->