Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Year of publication: |
2014
|
---|---|
Authors: | Bang, Nguyen ; Chang, Kirk ; Simkin, Lyndon |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 1, p. 41-65
|
Subject: | Cross-cultural research | Retailing | Customer engagement | Marketing management | Marketing segmentation | Beziehungsmarketing | Relationship marketing | China | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Kundenintegration | Customer integration | Marktforschung | Market research | Einzelhandel | Retail trade |
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