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~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
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Marketing theory
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European business review : EBR ; the official journal of the International Management Centres, Europe
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
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SAGE library in marketing
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Lehrbuch
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
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Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Gabler Edition Wissenschaft
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Journal of strategic marketing
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The impact of theory on representations of the consumer and the marketing organisation
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ERIM report series research in management
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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What stories unfold : empirically grasping value co-creation
Hansen, Anne Vorre
- In:
European business review : EBR ; the official journal …
29
(
2017
)
1
,
pp. 2-14
Persistent link: https://www.econbiz.de/10011646725
Saved in:
2
Structural equation modeling in social science research : issues of validity and reliability in the research process
Babin, Barry J.
;
Svensson, Göran
- In:
European business review : EBR ; the official journal …
24
(
2012
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10009573292
Saved in:
3
Assessing international journal impact : the case of marketing
Rosenstreich, Daniela
;
Wooliscroft, Ben
- In:
European business review : EBR ; the official journal …
24
(
2012
)
1
,
pp. 58-87
Persistent link: https://www.econbiz.de/10009487825
Saved in:
4
I have seen the future and it sucks : reactionary reflections on reading, writing and research
Brown, Stephen
- In:
European business review : EBR ; the official journal …
24
(
2012
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009487841
Saved in:
5
Precedents for the 4Ps idea in the USA : 1910s - 1940s
Usui, Kazuo
- In:
European business review : EBR ; the official journal …
23
(
2011
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10009125153
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