Precedents for the 4Ps idea in the USA : 1910s - 1940s
Kazuo Usui
| Year of publication: |
2011
|
|---|---|
| Authors: | Usui, Kazuo |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 23.2011, 2, p. 136-153
|
| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | USA | United States | 1910-1940 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009125153