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~isPartOf:"European journal of international management : EJIM"
~isPartOf:"International journal of sport finance"
~subject:"Brand management"
~subject:"Germany"
~type:"article"
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Aguado-Berenguer, Sergio
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Alguacil, Mario
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Coates, Dennis
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González-García, Rómulo Jacobo
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González-Serrano, María Huertas
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Gómez-Tafalla, Ana María
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European journal of international management : EJIM
International journal of sport finance
International journal of sport management and marketing : IJSMM
32
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
25
Sport management review
22
Journal of sport management : the official journal of the North American Society of Sport Management
21
Journal of business research : JBR
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
The journal of brand management : an international journal
7
Journal of strategic marketing
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
Sport, Business and Management : an international journal ; SBM
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
European journal of marketing : EJM
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
International journal of business and globalisation : IJBG
3
Journal of promotion management : JPM
3
The journal of product & brand management
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Zur Ökonomik der Rechte bei Sportveranstaltungen
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
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International journal of revenue management : IJRM
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Journal of business strategy
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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Journal of marketing
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of service theory and practice : JSTP
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Journal of sports economics
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Journal of the Academy of Marketing Science
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Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
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ECONIS (ZBW)
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
2
Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian
;
Wagner, David
;
Scheck, Barbara
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
Saved in:
3
Determinants of Russian football club brands
Coates, Dennis
- In:
International journal of sport finance
12
(
2017
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
Saved in:
4
The challenge of attracting football fans to stadia?
Solberg, Harry Arne
;
Mehus, Ingar
- In:
International journal of sport finance
9
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010362228
Saved in:
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