Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Year of publication: |
2021
|
---|---|
Authors: | Kramer, Kilian ; Wagner, David ; Scheck, Barbara |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 15.2021, 2/3, p. 339-366
|
Subject: | esports industry | digital sports | sport marketing | content marketing | digital marketing | sport sponsoring | competitive gaming | sport clubs | marketing activation | esports ecosystem | sport technology | sport innovation | sport entrepreneurship | Sportmarketing | Sports marketing | Sport | Sports | Profisport | Professional sports | Online-Marketing | Internet marketing | Deutschland | Germany | Computerspiel | Video game | Sportorganisation | Sport organization | Sportökonomik | Sports economics | Sozialreform | Welfare reform |
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