Wehling, Claudia; Hernandez, Andrea Guanipa; Osland, Joyce - In: European journal of international management : EJIM 3 (2009) 2, pp. 176-198
transfer of Gentian sustainability values to Brazilian Subsidiaries. Content analysis of company reports resulted in an …, conceptual framework, direction, transfer and evaluation. Follow-up interviews with German and Brazilian executives specified the … role of HRM in sustainability and the Geman-Brazilian transfer process. We Conclude with Suggestions for future research …