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~isPartOf:"European journal of international management : EJIM"
~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
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European journal of international management : EJIM
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
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Kölner Zeitschrift für Soziologie und Sozialpsychologie : KZfSS
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Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian
;
Wagner, David
;
Scheck, Barbara
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
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