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~isPartOf:"European journal of law and economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
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Search: subject_exact:"Counterfeit brands"
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Consumer behaviour
Product counterfeiting
21
Produktpiraterie
21
Theorie
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Immaterialgüterrechte
8
Intellectual property rights
8
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Copyright infringement
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Luxury goods
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Urheberrechtsverletzung
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counterfeit
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Babin, Barry J.
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Chang, Shun-chiao
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Gao, Sarah Yini
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Griffin, Mitch
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Iyer, Rajesh
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Lai, Fav Tsoin
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European journal of law and economics
International marketing review
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
19
The journal of brand management : an international journal
12
Journal of business ethics : JOBE
11
Journal of consumer behaviour : an international research review
8
Journal of retailing and consumer services
8
Information economics and policy : IEP
7
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
6
Psychology & marketing
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International journal of consumer studies
5
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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Business horizons
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Luxury marketing : a challenge for theory and practice
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Management information systems : mis quarterly
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The Oxford handbook of luxury business
3
European journal of marketing
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European journal of marketing : EJM
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European retail research
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business and emerging markets : IJBEM
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of Islamic marketing
2
Journal of business economics and management
2
Journal of business strategy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of euromarketing
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of international trade & commerce
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ECONIS (ZBW)
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1
Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Iyer, Rajesh
;
Babin, Barry J.
;
Eastman, Jacqueline …
- In:
International marketing review
39
(
2022
)
2
,
pp. 242-268
Persistent link: https://www.econbiz.de/10013396179
Saved in:
2
Entry of copycats of luxury brands
Gao, Sarah Yini
;
Lim, Wei Shi
;
Tang, Christopher S.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10011672608
Saved in:
3
Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
4
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
5
Consumers' choices, infringements and market competition
Lai, Fav Tsoin
;
Chang, Shun-chiao
- In:
European journal of law and economics
34
(
2012
)
1
,
pp. 77-103
Persistent link: https://www.econbiz.de/10009709708
Saved in:
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