Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Year of publication: |
2022
|
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Authors: | Iyer, Rajesh ; Babin, Barry J. ; Eastman, Jacqueline Kilsheimer ; Griffin, Mitch |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 2, p. 242-268
|
Subject: | Counterfeit products | Interpersonal influence | Luxury products | Shopping styles | Status consumption | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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