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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international journal of bank marketing : IJBM"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Social Web"
~type_genre:"Article in journal"
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Social Web
Consumer behaviour
33
Konsumentenverhalten
33
Relationship marketing
18
Beziehungsmarketing
17
Brand management
12
Markenführung
12
Bibliometrics
10
Bibliometrie
10
Brand image
9
Markenimage
9
Social web
8
Customer satisfaction
6
Customer value
6
Dienstleistungsqualität
6
Digitalisierung
6
Digitization
6
Fashion
6
Kundenwert
6
Kundenzufriedenheit
6
Mode
6
Service quality
6
Corporate reputation
5
Firmenimage
5
Innovation
5
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5
Marketingmanagement
5
Nachhaltige Entwicklung
5
Sustainable development
5
Bekleidungsindustrie
4
Clothing industry
4
E-commerce
4
Electronic Commerce
4
Innovation management
4
Innovationsmanagement
4
Internet marketing
4
Jugendliche
4
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4
Online-Marketing
4
Personality psychology
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Filieri, Raffaele
10
Flavián Blanco, Carlos
9
Casaló, Luis V.
8
Ko, Eunju
7
Krishen, Anjala S.
6
Bigné Alcañiz, J. Enrique
5
Ibáñez-Sánchez, Sergio
5
Rita, Paulo
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Belanche, Daniel
4
Berezan, Orie
4
Choi, Yung Kyun
4
Harrigan, Paul
4
Hudders, Liselot
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Kim, Hye-yŏng
4
Kim, Juran
4
Plangger, Kirk
4
Ranaweera, Chatura
4
Seo, Yuri
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Hye Jin
4
Yoon, Sukki
4
Antheunis, Marjolijn L.
3
Azer, Jaylan
3
Black, Iain
3
Cho, Chang-Hoan
3
Choi, Jeonghye
3
Dhir, Amandeep
3
Drennan, Judy
3
Dwivedi, Yogesh Kumar
3
Guinalíu, Miguel
3
Gvili, Yaniv
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Huh, Jisu
3
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
The international journal of bank marketing : IJBM
International journal of consumer studies
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Technological forecasting & social change : an international journal
2
Cross-cultural buyer behavior
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
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Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
4
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
5
Use of microblogging platform for digital communication in politics
Paul, Justin
;
Parameswar, Nakul
;
Sindhani, Mohit
;
Dhir, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 322-331
Persistent link: https://www.econbiz.de/10012494405
Saved in:
6
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
7
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
8
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk
;
Cho, Yoon-Na
;
Ko, Eunju
;
Kim, Sang Jin
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
Saved in:
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