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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Fashion"
~subject:"Internet marketing"
~subject:"Sustainability"
~type_genre:"Article in journal"
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Fashion
Internet marketing
Sustainability
Consumer behaviour
32
Konsumentenverhalten
32
Relationship marketing
17
Beziehungsmarketing
16
Brand management
12
Markenführung
12
Bibliometrics
9
Bibliometrie
9
Brand image
8
Markenimage
8
Social Web
8
Social web
8
Customer value
6
Digitalisierung
6
Digitization
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6
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5
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5
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Marketingmanagement
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Innovationsmanagement
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Online-Marketing
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Ko, Eunju
18
Filieri, Raffaele
8
Kim, Juran
8
Bellman, Steven
6
Bigné Alcañiz, J. Enrique
6
Hudders, Liselot
6
Richard, Marie-Odile
6
Seo, Yuri
6
Cho, Chang-Hoan
5
Choi, Jeonghye
5
Choi, Yung Kyun
5
Dwivedi, Yogesh Kumar
5
Kim, Jooyoung
5
Kim, Sang Jin
5
Tiago, Flávio Borges
5
Varan, Duane
5
Yoon, Sukki
5
Huh, Jisu
4
Janssen, Loes
4
Kim, Alex Jiyoung
4
Oghazi, Pejvak
4
Poels, Karolien
4
Rana, Nripendra P.
4
Tiago, Maria Teresa Borges
4
Ahn, Sun Joo
3
Aiello, Gaetano
3
Bartikowski, Boris
3
Bazi, Saleh
3
Behl, Abhishek
3
Belanche, Daniel
3
Casaló, Luis V.
3
Cho, Yoon-Na
3
Chowdhury, Soumyadeb
3
De Jans, Steffi
3
Evans, Nathaniel J.
3
Flavián Blanco, Carlos
3
Hajli, Nick
3
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3
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3
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
2
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
3
Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika
;
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of business research : JBR
124
(
2021
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
Saved in:
4
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
5
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
6
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
7
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
8
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
9
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
10
Sustainable fashion index model and its implication
Wang, Huanzhang
;
Liu, Honglei
;
Kim, Sang Jin
;
Kim, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
Saved in:
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