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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Fashion"
~subject:"Internet marketing"
~subject:"Sustainability"
~type_genre:"Article in journal"
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Fashion
Internet marketing
Sustainability
Consumer behaviour
24
Konsumentenverhalten
24
Relationship marketing
10
Beziehungsmarketing
9
Bibliometrics
9
Bibliometrie
9
Brand management
7
Markenführung
7
Digitalisierung
6
Digitization
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5
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Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Ko, Eunju
18
Filieri, Raffaele
8
Kim, Juran
8
Kim, Kyung Hoon
7
Bellman, Steven
6
Bigné Alcañiz, J. Enrique
6
Hudders, Liselot
6
Richard, Marie-Odile
6
Seo, Yuri
6
Cho, Chang-Hoan
5
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5
Choi, Yung Kyun
5
Dwivedi, Yogesh Kumar
5
Kim, Jooyoung
5
Kim, Sang Jin
5
Tiago, Flávio Borges
5
Varan, Duane
5
Yoon, Sukki
5
Huh, Jisu
4
Janssen, Loes
4
Kim, Alex Jiyoung
4
Oghazi, Pejvak
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Poels, Karolien
4
Rana, Nripendra P.
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Tiago, Maria Teresa Borges
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Aiello, Gaetano
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De Jans, Steffi
3
Evans, Nathaniel J.
3
Flavián Blanco, Carlos
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European management journal
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
3
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1
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
2
Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika
;
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of business research : JBR
124
(
2021
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
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